From January 22 to 26, Madrid hosted the prestigious FITUR fair – one of the largest tourism events in the world. This year’s edition, attracting tens of thousands of visitors and thousands of exhibitors from around the globe, was an excellent opportunity to showcase Wrocław on the international stage.
At Wrocław’s stand, the city presented its key attractions, including the historic Market Square, the famous Wrocław dwarfs, and a diverse cultural and entertainment offer. Collaboration with the Lower Silesian Tourism Organization further highlighted the region’s unique natural and tourist assets.
Visitors, including many from Spain, enthusiastically discovered the charms of Wrocław, asking about travel opportunities to the city and the Lower Silesia region. The stand drew significant attention, demonstrating Wrocław’s ability to stand out among numerous global destinations.
FITUR was not only a platform for promotion but also a space for establishing valuable connections and exchanging experiences with representatives of the tourism industry. Wrocław once again proved that it is a city capable of captivating both local and international audiences.