From 21–25 January, we took part in FITUR 2026 in Madrid, where we promoted Wrocław and the offer of our members on the Spanish market.
We were present at the Polish National Stand – Poland Travel – together with the City of Wrocław, the Lower Silesian Tourism Organisation, and Wrocław Airport. Our joint presence allowed us to present the city’s and region’s offer within the broader context of inbound tourism to Poland.
In our communication, we emphasized Wrocław’s accessibility for Spanish travellers, including the direct air connection between Madrid and Wrocław, which is an important factor in developing inbound traffic from this market.
Participation in FITUR 2026 formed part of our ongoing activities aimed at strengthening Wrocław’s presence on the Spanish market and building cooperation with industry partners.