On January 23, a tourism workshop in a B2B format took place at Bergamo Airport, targeting travel agencies from northern Italy. The event, held in a strategically important location and key transport hub, attracted numerous tourism industry representatives. Among the promoted destinations was Wrocław, presented through materials provided to the Polish National Tourist Office in Rome.
Northern Italy – A Key Market for Incoming Tourism to Poland
Northern Italy is one of the best-connected regions in Europe in terms of air links with Poland. Regular flights connect Bergamo, Milan, and Venice with multiple Polish cities, making this area particularly attractive for promotional activities. The workshop in Bergamo was an excellent opportunity to showcase Poland’s diverse tourism offerings – from city breaks and cultural heritage to UNESCO-listed sites.
Wrocław, one of Poland’s most dynamically developing tourism destinations, was included in the promotional materials distributed during the event. Known for its picturesque bridges, unique architecture, and rich history, Wrocław is gaining popularity among Italian travelers looking for inspiring short-trip destinations.
Building Relationships with Industry Partners
The workshop in Bergamo is part of a broader promotional strategy aimed at strengthening Poland’s position in the Italian tourism market. Meetings with travel agency representatives provided valuable networking opportunities and helped raise awareness of Polish cities as attractive travel destinations.
Interest in Poland’s tourism offerings, including Wrocław, was evident, highlighting the growing appeal of Central and Eastern European destinations among Italian tourists. With its geographical proximity, strong air connections, and rich cultural offer, Wrocław has the potential to become a favored destination for Italian travelers.
The workshop in Bergamo marked another step in fostering relationships with Italian industry partners and enhancing Poland’s visibility on the international tourism map.