Cannes (France), Terres (Spain) and Belgrade (Serbia) – international promotional film festivals were held in these three cities in September – from each of them, Wrocław left with an award for the promotional spot “Wrocław City of Adventure“.
On September 25, 2024, the Cannes Corporate Media & TV Awards gala took place in Cannes (France). Wrocław entered the competition with a promotional spot, which is the main element of the “Wrocław City of Adventure” tourist campaign, which has been ongoing since 2023. The spot won the Silver Dolphin in the “Tourism films – Destinations: Cities” category, and the award was received by Michał Zieliński (MagicLine), the director and screenwriter of the material.
“This is a huge distinction for Wrocław, showing the effectiveness and efficiency of our city’s promotional activities. The involvement of the employees of the City Promotion and Tourism Department and the Wrocław Tourist Organization translates into great results. Especially today, after the catastrophic flood in Lower Silesia, we want the movement tourism returned to Wrocław and Lower Silesia as soon as possible and in even greater numbers. All effective promotional activities are very important for the industry today,” said Radosław Michalski, Director of the City Brand Department of the City Hall of Wrocław.
This is the third award that the city received in September for its tourism campaign – previously it received the silver Blue Dunabe (city promotion) and White Acacia (sound) awards at the Silafest festival in Belgrade, and the Gold Award in the “Tourist Destination – City” category in Spain, at Terres Travel Festival – Films & Creativity.
“We are pleased, but also embarrassed by the number of awards given for City of Adventure. When we started the international competition, we hoped that we would become winners at one of the festivals – but no one expected such a success. This is a reward for everyone who was involved in both the preparation of the spot and and conducting an entire two-year tourist campaign. Tourist traffic in Wrocław and Lower Silesia must quickly get back on track,” said Alfred Wagner, President of the Wrocław Tourism Organisation.
From mid-June to the end of August, the promotional film “Wrocław Miasto Przygody” in four language versions with dubbing (English, German, Czech and Spanish) was promoted online on foreign markets. In total, it was viewed 17 million times! It enjoyed the greatest interest on Facebook and Instagram in Spain – 6 million 300 thousand. views; in the Czech Republic – 3.5 million views and the Netherlands – 2 million views. The spot was viewed almost 3 million times on YouTube and had the largest audience in Germany – almost 900,000 and in the Czech Republic – less than 0.5 million.
The material, made in the form of a trailer for an adventure film, refers to the style of the Indiana Jones series, and the film draws on the Wrocław legend about the lost treasure of Piotr Włostowic and the Ołbiński Abbey. In the film we admire photos of, among others: from the Wrocław Zoo, the National Forum of Music, Hydropolis, the Centennial Hall and the market square. The main roles were played by talented actors of the young generation – Marianna Zydek and Piotr Nerlewski, and the legend of Polish cinema, Daniel Olbrychski. The film’s producer is the MagicLine Group, and its director is Michał Zieliński.
