From 29 January to 1 February, we took part in the FESPO travel fair in Zurich, where we promoted Wrocław and the offer of WROt members on the Swiss market.
At our stand, visitors could learn about the key attractions of the city on the Odra River, suggested itineraries, and the offer of venues and institutions contributing to Wrocław’s tourism product. We presented both the city’s core urban tourism assets and options for active and cultural leisure.
The fair provided an opportunity for direct conversations with travellers seeking holiday inspiration, as well as for exchanging experiences with tourism industry representatives. Our presence in Zurich allowed us to present Wrocław to an international audience and strengthen the city’s recognition on the Swiss market.