Agnieszka Korzeniowska

Marketing and PR expert with over 25 years of experience in building communication strategies. She works for both local and global brands. One of the founders of the Wrocław Tourist Organisation, today an honorary member, she has been involved in the promotion and development of Wrocław for many years.

As a spokeswoman for MPK Wrocław, she managed communication in a dynamic urban environment, and in her role as marketing director of ZOO Wrocław, she combined commercial activities with an educational mission. Currently, she runs Brand Roots agency, specialising in marketing consulting and operational implementation of online and offline campaigns.

Graduate of Journalism and Social Communication and Image Communication at the University of Wrocław. Lecturer at postgraduate studies at the Wrocław University of Economics, where she focuses on marketing and ESG. With experience that combines strategy and practice, she works at the intersection of local values and global trends.