During the XIV Tourist Promotion Forum, held on April 11, 2024, at the Hydropolis Environmental Education Center in Wrocław, participants had the opportunity to engage in a rich program including discussion sessions, expert panels, and debates on key topics for the development of the tourism industry.

The inaugural session, starting at 10:00 a.m., was dedicated to the theme of “Authentic Travel,” focusing particularly on the issue of “Direct Booking” – that is, direct reservation. Panelists, including high-ranking representatives of the industry, shared their experiences and insights into this purchasing model and its impact on tourism development.

Subsequent sessions focused on various aspects of travel, including the authenticity of travel experiences, trends in culinary and wine tourism, and issues related to sustainable tourism and the technological evolution of the industry. Experts also led discussions on generational differences in the context of tourism and the future of organized tourism.

The debate on the dynamic packaging of the future of organized tourism proved to be exceptionally interesting, capturing the attention of numerous participants.

The organization of the XIV Tourist Promotion Forum was the result of cooperation between the editorial team of the industry portal WaszaTurystyka.pl and the Hydropolis Environmental Education Center. The event received support from Gold Partners such as the Wrocław Tourism Organisation, the City of Wrocław, and Rainbow Tours, as well as a Silver Partner – the State Airports Authority, and numerous other Partners and Honorary Patrons, including the Polish Tourism Organisation. This meeting was not only an excellent opportunity for the exchange of knowledge and experiences but also an important step towards promoting innovative solutions in the tourism industry.