The Tourism Development Program for Wrocław for 2024–2030 indicates the most important goals and directions of tourism development in Wrocław for the next six years. It is the result of many months of work by a team of experts representing the scientific community, local government authorities and the tourism industry.

The intention of the authors of the Program is to place emphasis on sustainable development, cooperation and meeting the needs of all stakeholder groups. Our goal is to strengthen the tourism potential, increase the number of visitors and continue to consistently build Wrocław’s tourism brand as a city that not only attracts tourists, but also integrates the local community and supports tourism enterprises.

Therefore, all interested parties were involved in the process of building the strategy – residents, industry experts and representatives of the tourist community.