Tour guides and representatives of tourist attractions are invited to take part in a free training session dedicated to serving tourists from South Korea. The event will take place on 27 May 2026 at Focus Hotel Premium Wrocław.
The training is designed for professionals working directly with international visitors who want to better understand the specifics of the Korean market and improve their intercultural communication and customer service skills.
Key Information
Date: 27 May 2026
Time: 1:00 PM – 5:00 PM
Venue: Focus Hotel Premium Wrocław, 23 Kazimierza Wielkiego Street, Wrocław
Registration via Evenea:
https://app.evenea.pl/event/korea1/
Training Programme
The session will have a practical format based on real-life experiences and situations commonly encountered in the tourism industry.
Topics covered during the training will include:
- how to create engaging storytelling for Korean tourists,
- interests and expectations of visitors from South Korea,
- cultural differences affecting communication and the overall tour experience,
- topics requiring particular cultural sensitivity,
- expectations regarding tour organisation and sightseeing pace,
- the importance of photography, aesthetics, and “share-worthy” experiences,
- practical tips for working with Korean tour groups,
- examples of challenging situations and recommended ways to respond.
The training provides an excellent opportunity to gain practical knowledge about the Korean tourism market and further develop professional skills in serving international visitors.
About the Speaker
The training will be led by Maria Smirnov-Muzalewska, a specialist in Polish-Korean cooperation with more than 10 years of experience in intercultural communication, business negotiations, and translation services. She has worked, among others, for KOTRA – the Commercial Section of the Embassy of the Republic of Korea – supporting Korean companies operating on the Polish market.
She specialises in business communication and cultural differences between Europe and South Korea. Her background includes Korean studies and management, as well as extensive experience working in an international environment.
Participation in the training is free of charge; however, the number of places is limited. All participants will receive a certificate confirming their attendance.
The project is co-financed by the budget of the Lower Silesian Voivodeship Government.